
Our "backend" marketing starts with the old favorites "meta tags" these tags provide lots of usefull information to the search engines including keywords that you wish to be listed for and the description of yor products or services and although they tend to fall in and out of favor with the the search engines it does no harm having them and when they are in favor they can boost your ranking considerably so better safe than sorry with the tags is best. We also submit site maps to the search engines to make sure all of your pages are being crawled by the bots not just your index page, this helps increase your presence on the results page and ultimitley will help with page rank as well as making sure all the content on your site is searched and can then be put forward to prospective clients.
But it is worth remembering that "Content is King" the more relevent information you have on your site the more likely you are to attract the right visitors and in turn you should have a higher visitor to customer conversion rate.